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Marketing Plan &
Exposure Strategy

How We Maximize Your Home’s Visibility and Value

In today’s competitive market, simply putting a "For Sale" sign in the yard isn’t enough. At Nancy Liu Realty, we use a strategic, multi-channel marketing plan to ensure your home reaches the right buyers—locally and globally.

 

Here's a breakdown of our proven approach to maximize exposure and get you top-dollar results.

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📸 Professional Photography & Video

First impressions matter.


We partner with experienced real estate photographers to capture your home's best angles, lighting, and features.

  • High-resolution photography highlighting key spaces

  • Cinematic video tours to tell the story of your home

  • Aerial drone footage (when applicable) for dramatic overhead views

  • Vertical video reels for social media engagement

  • Optional 3D Matterport walkthroughs to provide immersive online tours

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🏠 MLS &
📨 Digital & Print Marketing

Your home is listed on the Multiple Listing Service (MLS) and syndicated to major platforms for maximum exposure:

  • Zillow

  • Redfin

  • Realtor.com

  • Trulia

  • Homes.com

  • Coldwell Banker Site 

 

Buyers' agents across the region and beyond will instantly have access to your home’s listing.

We combine traditional and digital methods for full-spectrum outreach:

  • Custom-designed flyers and postcards mailed to targeted neighborhoods

  • Email campaigns to our buyer and agent network

  • Listing brochures for open houses and private showings

🚪 Open Houses &

Private Showings

We coordinate both public open houses and exclusive private showings to accommodate different buyer preferences.

  • Professionally hosted weekend open houses

  • Twilight showings for ambiance

  • On-site brochures and listing packets

  • Follow-up with all attendees for feedback and interest

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✅ What This Means for You

Our marketing plan is customized to your home and your goals—whether that means a quick sale, top price, or exposure to a specific buyer type. We combine professional presentation with strategic outreach to make sure your listing stands out in every way.

📩 Contact us today to learn more about how we’ll market your home with intention, creativity, and results.

Let's work together!

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